Keys 1–3 to choose · Enter to continue · Progress is saved in your browser
Any resemblance to real agencies, clients, CEOs or oat milk is purely coincidental.
Made by Mike Hendrixen
Agency Simulator FY27 is a free, pixel-art browser game about life at a marketing, PR and advertising agency. It is a satirical agency tycoon in the style of 1990s simulation games: you start as an underpaid intern and work your way up to agency partner and a buy-out by a mysterious agency group. It plays on phone and desktop with no download or account. Created by Mike Hendrixen.
Each week a client, colleague or CEO sends you a situation with three choices. Every choice moves four meters: EBITDA, Client NPS, Team energy and Vibes. If one reaches zero, the game is over. You advance through six levels: Intern, Junior, Middle Management, Senior, Director and Partner.
Nearly 60 recognisable agency situations, from unpaid pitches, feedback round 14 and "as per my last email" to the Cannes award the CEO collects himself. There are six mini-games: the Feedback loop, Timesheet Friday, the Pitch arena with buzzword cards, beer pong, the Hour catcher and a final boss fight against AI. You create your own character with pronouns, skin tone, hair colour and bun style, and choose an agency dog, cat or office plant.
Yes. The game is free and runs in any modern browser. Your progress is saved on your own device.
Agency Simulator FY27 was created by Mike Hendrixen as a love letter to, and a gentle roast of, the agency industry. Any resemblance to real agencies, clients, CEOs or oat milk is purely coincidental.
Agency Simulator FY27 is een gratis pixel-art browsergame over het bureauleven: een satirische bureausimulator met onrealistische deadlines, eindeloze feedbackrondes, pitches, timesheets en AI als eindbaas. Speel van stagiair tot agency buy-out, op je telefoon of computer.